INFLUENCER OF THE YEAR:
What does it really mean to be an influencer?
Real engagement and marketing results. Not so much about large followings. We casted nine influencers and put them to the test. Only one would be deemed Influencer Of The Year.
Luxe and City developed the Influencer of the Year program back in 2018 to support local influencers. Composed of challenges testing marketing reach, creative ability and overall execution, influencers are given creative freedom to claim the spotlight, showcasing their brand and capabilities. Challenges incorporate sponsors, tailoring tasks to coincide with sponsor marketing. From events and promotional content to interviews and product endorsements, influencers are scored on their performance.
So, what ranked Rielle top Influencer? Utilizing the platform to showcase her natural creativity, Rielle’s consistency and ability to connect with followers, both digitally and in person, allowed her to maintain and increase engagement.
Beginning the competition, Rielle mentioned she never really thought she could be an influencer. To her surprise 200 people rsvp’d to support her during one of the first event challenges, Influencer Meet & Greet. From there her engagement continued to climb and confidence soared with confirmation that she in fact has the ability to influence.
As someone with many talents, a model, photographer, creative director, Rielle has many contacts. One of her most successful strategies in the competition was connecting people to reliable sources. Establishing herself as a trusted resource, she built credibility which carried throughout the competition and reflected in the promotional challenges.
Nowadays almost everyone in our local industry has heard of Rielle or has at least seen her face. Since winning the competition Rielle took a leap and moved to LA where she continues to pursue influencing, modeling and photography. Here’s what she’s been up to:
On the cast - Tyra Banks ModelLand
Photographer - LA Models, Aston, Photogenics LA
Social Media Manager & Photographer - Raya Skincare
We look forward to seeing Rielle’s future achievements and wish her success in LA. For bookings and collaborations, connect with her on Instagram @not_rielle